A vast majority of your leads – around 80% – will buy from you, but the sale won’t happen immediately. Lead statistics reported by the largest research firms say that only 8% of leads are sales ready when sales people get them. Another 26% will buy within 12 months, and another 33% in the following year.
In light of these statistics, how can you ensure that your business maintains a continuous circle of engagement with your prospective customers? How can a combination of Search Marketing (SEO, PPC) and Social Media Monitoring deliver a continuous stream of leads into your funnel?
Search Engine Optimization (SEO)
SEO is the process of ensuring that your website’s visibility increases, whenever a customer is searching for a service or product that you offer. But how do you do it right?
At Accel2Market, our SEO experts make sure that your site ranks higher than the many other sites in response to a search query through combination of web page content improvement, effective website implementation, web page submission, and link strategy and implementation. Moreover, with Organic Rank Optimizer, our unique customer acquisition tool, we help you continually optimize your search position and enable you to acquire high quality leads across organic channels.
Features:
- Website Architecture Analyzer™ inspects your website on 39 critical search compliance checks
- Our proprietary SEO process continually optimizes your website for higher visibility across valuable customer-centric keywords
- The Conversion Optimizer™ selects the best performing conversion path elements to engage your target audience more
Benefits:
- Shorten your sales cycle by proactively influencing your customers’ buying decisions across critical web touch points
- Increase market share and profitability by fixing bottlenecks that inhibit organic traffic from search engines
- Maximize results on your marketing investments with measurable improvement on brand visibility across leading search engines
A successful SEO strategy: It is important to develop a customized SEO strategy to achieve your business goals. We help you do that with –
- Keyword Selection: We identify the top search keywords in your business space relevant to your site
- Site Architecture: Our site architecture analysis contains a set of recommendations which when implemented make your website SEO compliant, meeting standards set by Search engines, especially Google
- Content development: Our content experts work on improving your content, making it more relevant and targeted for search engines to index and for people to find you
- Article/Video/Press Release Submission: Our off-page activities will ensure the use of keywords as anchor text for gaining inbound links. Hence optimization/syndication of any additional non-page content across sites is important to gain link popularity
- Linking building: We submit your site to all major search engines and quality directories, and we create comprehensive link building strategies aimed at blogs, articles sites, news, and relevant content sites
- Analysis and Reporting: We optimize your site for high ranking in organic search results by regularly monitoring, updating and re-submitting your web pages after content changes
Pay Per Click Management (PPC)
Pay Per Click (PPC) frequently known as “Paid Search” brings instant traffic to your website. However, setting up an account and running some ads do not make a successful PPC advertising campaign. Prior to doing anything, you need to set up analytics and know which words and keywords are working for you – and which are not.
Accel2Market’s PPC advertising service includes full campaign management, from setup to monitoring to evaluation to lead generation – followed by a cycle of continuous optimization. Our team of dedicated PPC experts will set up and manage your PPC accounts in Google Adwords, Yahoo Overture, MSN AdCenter and Ask. What’s more, they will strive to optimize your PPC campaigns with the aim of not only increasing click through rate (CTR) but also strategically increasing conversion rate – where your conversion might be a download of a whitepaper, signing up for your webinar or watching your product video.
Features:
- Intelligent campaign planning system maps three main search engines, vertical search and leading PPC networks
- Our proprietary AutoBid Engine dynamically manages search engine bids in real-time to acquire high-quality low-cost leads
- The Conversion Optimizer tool selects the best performing conversion path elements to acquire leads more effectively
Benefits:
- Obtain high quality leads at optimum cost and volumes
- Increase your ability to accurately predict and scale campaigns based on your marketing budgets
- Maximize results on your marketing investments
Highlights:
- Account Management: Our team of dedicated PPC experts manages your campaigns in real time and generates weekly and monthly reports on campaign performance
- PPC Strategy Development: Our team reviews your website, messaging, products and sales materials to develop strategies aimed at increasing sales and developing roadmaps to get conversions
- Keyword Research: Our team of content developers and creative writers uses tools to generate comprehensive lists of keywords most relevant to your business
- Bid Management: This is the critical part of the process, where we monitor your ads on a regular basis, checking each and every keyword, bid price and ad copy, optimizing them for best conversions
Social Media Marketing (SMM)
In a world that has gone digital, Social Media Marketing (SMM) has emerged as an important tool for B2B companies to get their services and products all ingrained in the minds of prospective buyers. Companies recognize that for a increasing number of their prospects and clients, engagement on the social media front is important to get immediate attention that really benefits their business and brand. However, to get these results, you need to take the right steps.
Accel2Market’s SMM services include Social Media Profile Management1, Facebook Marketing2, Promotional Marketing3, Reputation Management4 and Brand Evangelism5. Our services can be categorized into three broad functions.
- Brand Defender
- Search Engine Reputation Management
- Social Media Optimization/Marketing
Features:
- Brand Defender™ is a proactive online reputation monitoring solution that continuously monitors the online space for adverse remarks on a given brand and dynamically responds to such mentions.
- Search Engine Reputation Management ensures that positive mentions of a given brand rank higher on organic search results.
- Social Media Optimization/Marketing performs customized social media activities to attract unique visitors to a brand’s website content.
Benefits:
- Drive traffic to the website
- Increase page rank of the website
- Improve the optimization of important keywords in the website
- Improve the visibility of the brand in popular networking sites, blogs & video sharing sites
Paid Media
The Accel2market media team identifies the optimal mix of media vehicles for your audience – from defining campaign goals to strategizing and identifying channels to planning and placement mapping, right through to re-negotiating approved placements and the launch of the campaign. We ensure you get the best value for your budget tuned to generate the maximum number of prospective leads to feed into your demand generation programs or directly to your inside sales team.
Features:
- Intelligent campaign planning system maps the three main search engines, vertical search and leading PPC networks
- Target high traffic sites focused on the four corridors of identified target audiences across all verticals
- Increase branding and awareness while continuing to build high quality qualified leads
Benefits
- Get the best rates in the industry
- Decreased cost-per-lead (CPL) and increased conversions
- Advanced reporting and increased accountability
