It’s easy to procure data, but making sense of it is a completely different story. By accurately monitoring and tracking the appropriate metrics across your entire marketing department, you can maximize results on your marketing investments and take advantage of opportunities as they arise. But how?
At Accel2Market we track and analyze key web marketing metrics, including elements such as source of visits, creative performance, site performance, landing page performance, and website user navigation to provide actionable insights for immediate and rapid improvement of your results. What’s more, we offer customized real time reports that give you a snapshot of your search activity on a real time basis. We also offer the ability to create custom “CMO Dashboards” which will track more than 50 critical metrics by pulling together key data, not just from the web marketing teams, but also from the demand generation teams, marketing automation teams, sales teams and finance teams.
Features:
- Analytics configuration analyzer evaluates your website’s analytics setup on 11 critical integrity tests
- Goal configurator enables real-time custom reporting of key performance indicators
- Analytics Configurator™ works across all referral sources and marketing campaigns
- CMO Dashboard pulls together over 50 marketing metrics to allow senior marketing management to drive key business decision and optimize the performance of the marketing organization
Benefits:
- Maximize results from your marketing investments and identify performance enhancing strategies that increase ROMI (Return on Marketing Investment)
- Identify bottlenecks inhibiting your customers' buying decisions across the customer acquisition funnel
- Enhance your customer experience and conversion rate by fixing usability and messaging
