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Email Marketing | Marketing Automation

Email marketing or Marketing Automation is an essential tool for nurturing prospective leads, and gradually converting them into qualified leads over a set of multiple “touches” or engagements. It is a highly leveraged method to get your message, products and services in front of prospects and allows you to build a relationship and trust with them over a period of time.

Only when the prospect is ready to be a lead, should you pass the information on to your sales teams. They will thank you since they are receiving only qualified leads saving them time and increasing their chances of a close. Does doing this right require a comprehensive set of steps?

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