Email marketing or Marketing Automation is an essential tool for nurturing prospective leads, and gradually converting them into qualified leads over a set of multiple “touches” or engagements. It is a highly leveraged method to get your message, products and services in front of prospects and allows you to build a relationship and trust with them over a period of time.
Only when the prospect is ready to be a lead, should you pass the information on to your sales teams. They will thank you since they are receiving only qualified leads saving them time and increasing their chances of a close. Does doing this right require a comprehensive set of steps?
What we do:
At Accel2Market we think that Email Marketing is not simply about sending one-off promotional emails to try and acquire new customers or persuade existing customers to buy again. It’s about building a relationship with them, so that when you say what you say, they believe you and would want to hear from you again. However, it takes more than just words to prove it.
At Accel2 market we follow a defined end-to-end email campaign management strategy that ensures effective delivery, execution and results for your email campaigns.
Step 1: Strategy
Strategy forms the core of our offering. Firstly, we analyze the overall objectives and design a consolidated project plan.
Step 2: Design & Creative
Design plays an important role in the success of your email campaigns. Our team of expert web designers analyze and conceptualize the strategy into meaningful email design templates and deploy them for development.
Step 3: Technical Deployment
This is an important step, which includes structuring the campaign, coding the designed template, testing and debugging, assigning a database & scheduling for blast.
Step 4: Report Management
Finally, after your campaign is out we analyze the top line numbers and generate a report on Campaign Performance, which is followed by assessing the learnings and adapting the strategy for the next email send.
What we offer:
List/DB Management
- Subscribe and Un-Subscribe Management
- Segmentation based on Country/Regions/Interest based on the Strategy/Requirements
- Combine Multiple Lists
Design and Developing Email Templates in compliance with email clients
- Lotus Notes / Outlook
- Yahoo / Gmail / Hotmail / AOL / etc
Ability to use your preferred software since we have experience across multiple platforms
- Responsys - ICE and RI6
- Eloqua
- Relayware - PRM
- Lyris
- Constant Contact
- Mail Chimp
- PHP List (Open Source)
- And many more…
More reasons to choose us
- Dedicated and Trained Team: Expertise in EmaiDesign and Technology delivers on deadlines
- Strong and reliable Process and Systems for high volume email sends
- Global Ready: Worked in several Languages
- Proven: Developed 5000+ Email Templates & Successfully executed 50+ Campaigns, with an open rate of 4 to 6%
- Design for Deliverability: Mailers are designed and coded to ensure that the SPAM score is low, and content is also checked to ensure that SPAM triggers are avoided
- 100% On-time delivery
- Comprehensive Testing: Mailers are designed, converted to HTMLand tested prior to delivery on multiple devices: All popular Smartphones, Mac, PC, iPad
